KRPR launch a world’s first for their client!
Wow, what a story we have been working on this week. Our client, Ronald Britton has launched the world’s first plastic free glitter.
A completely unique product, it’s the only certified biodegradable glitter on the globe.
The last two weeks have seen us handling the media launch for the product and driving engagement with the brand and the new product on social. The results have been incredible, which shows the power of a good story and good PR!
Last week we did filming with the BBC, taking them around Ronald Britton’s warehousing in Manchester and talking them through how the product is made and the reasons why it’s needed. Andrew and Stephen, two of the directors at Bioglitter®, also did interviews with the reporter, so all in all a fantastic piece nationally and on BBC North West Tonight too.
Add to that, we’ve had the story all over the press in the last few weeks, from national hits, to trade coverage in some of Bioglitter’s® key retail titles.
We’ve also had some incredible engagement on Bioglitter’s social channels, with some posts seeing more than 17,000 likes!
It doesn’t stop there though, we are now working on a series of follow up stories, so keep your eye out for more news on Bioglitter® shortly!
Tune in here for the BBC North West Tonight coverage!
The world's first 100% biodegradable glitter ✨🌊♻ pic.twitter.com/bJS0NJ2jnu
— BBC North West (@BBCNWT) April 1, 2019